Meeting Date:
Tuesday, September 2, 2008 @06:30 PM / registration @ 06:15 PM
Topic: "Testing in the Real World - Multivariable Optimization for Content"
Speaker:
Jim McDonald
Sr. Marketing Manager
Match.com

Presentation Files:
Abstract: Learn how multivariable optimization is used to dramatically increase online sales by making simple changes discovered through testing and optimization. Learn how to use multivariable optimization to transform the entire decision-making process of what content goes on a website - from an often-time politically-charged internal debate to a customer-driven and success-driven process that demonstrates measurable results and a dramatic ROI. The presentation will be a light-hearted approach at multivariable testing and what it takes to change the status quo from basic A/B testing to a robust multivariable testing culture, as told through the metaphor of dating. Testing methodology and results will also be shared.
Biography: Jim has been at Match.com for almost a year and a half. Heading up Search marketing initiatives as well as CRM, Jim is acutely aware that getting people to a site is only half the battle, and how important landing page experiences are to online conversions. Previous to Match.com, Jim was at Verizon (Superpages.com). With almost ten years experience in online marketing and website design, Jim's experience spans multiple industries including Travel, Technology, e-Commerce, Internet Yellow Pages, as well as Online Dating. Jim specializes in all aspects of Online Marketing including SEO, SEM, Affiliate Marketing, CRM, Site and e-Commerce Design, as well as Landing Page Optimization (post-visit optimization). An MBA graduate at the University of Texas Dallas, Jim speaks and consults on matters of online marketing with companies and agencies in and outside of the DFW area.
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Meeting Schedule
Tuesday, January 6, 2009 @06:30 PM
Presented By:
Dave Struble, Senior Software Technologist, Raytheon

Location:
Intuit
5601 Headquarters Dr.
Plano, Texas 75024

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Last Meeting Information
Tuesday, December 2, 2008 @06:30 PM
Presented By:
Mike Evans, Vice President Pariveda Solutions

Presentation Files:


Location:
Raytheon Expressway Site
North Building, Mini Auditorium
US 75 (Central Expressway) and I-635 (LBJ Freeway)
Dallas, Texas

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